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Privacy Policy

Protecting your privacy is important to us. Please take a moment to read this page which explains the terms and conditions surrounding collection and use of that information. This Privacy Statement tells you the type of information we collect, how we use it and how to correct or modify it.

Your information: how we collect it and why

In the course of visiting our website we may ask you to provide personal details such as your name and information relating the business you own or represent. Any information submitted to Accident Advice Helpline Direct Limited (AAHDL) will be treated in the strictest confidence and may be retained by us for future marketing of our services. By providing your business telephone number and email address you are giving us permission to contact you or your business by telephone, SMS or email.

Your data will be used to fulfil a request that you make when disclosing these details.

Disclosure to third parties

Your information will not be passed on or sold to third parties without your express permission.

Should you have any queries regarding the capture, storage, and use of personal information by AAHDL, please contact us:


Accident Advice Helpline Direct Limited
Royalty House
10 King Street
WD18 0BW

phone: 020 8416 2000

Other websites

Sometimes other websites may collect information from you that subsequently may be passed on to AAHDL. Please ensure that you have read and agree to the terms of that website’s Privacy Policy prior to submission of your information. AAHDL bears no responsibility for the operation, content, and policies of other websites.

IP addresses

Our website stores information about web visitors for statistical purposes. Information will include your IP address, page views, page request results, and browser information. This information is used for statistical purposes and may only be disclosed to

authorised official third parties (such as the police) upon request.

Accessing your information

If you think we have incorrect information, or you would like a copy of the information we hold then you may request a copy under the Data Protection Act 1998. An official fee will be payable. If you want to make a request, please contact us at Any information found to be incorrect will be amended without delay.