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The new rules will be applicable for all businesses, no matter the size or industry, and will be the biggest shake-up of regulations since the Data Protection Act 1998. Although the rules for GDPR are yet to be finalised, there will be a variety of sanctions, including large fines, for any business that are adjudged by the Information Commissioners Office (ICO) not to meet the stringent new regulations.

Download a copy of our GDPR Data Protection Assessment

GDPR will cover an array of areas such as; data protection, data access, data ownership and IT security.

Lessen the impact

To lessen the impact of GDPR, now is the time to ensure that your business and its employees are implementing and following best practice to comply with the current Data Protection Act.

The ICO recommends that firms must follow the following eight data protection principles when handling personal information. These say that personal information must be:

  • Fairly and lawfully processed;
  • Processed for specified purposes;
  • Adequate, relevant and not excessive;
  • Accurate and, where necessary, kept up to date;
  • Not kept for longer than is necessary;
  • Processed in line with the rights of the individual;
  • Kept secure;
  • Not transferred to countries outside the European Economic Area unless the information is adequately protected.

AAH DIRECT next steps

We are there to support our Marketing Partners on the road to GDPR compliance. As our Marketing Partners and suppliers are considered to be processors of personal data we are, as part of our obligations under GDPR, required to ask for details of their data handling processes.

Therefore we will be in contact in due course with a straight forward Data Protection Assessment which we will ask all businesses we work with to complete.

Further reading

In the mean time we encourage you to visit the ICO website. On there you can find out more about GDPR and download useful guides to ensure compliance with the current Data Protection Act.